PIM workshop: Optimized
product data processes for retailers & manufacturers

How good is your product data really - and how much potential remains untapped?


Product information is the basis of modern sales, marketing and e-commerce processes. In our PIM workshop, we work with you to analyze the existing product data landscape, identify potential for optimization and create the basis for a powerful and scalable system architecture. Whether it's a new setup or further development - we provide you with structured support to find the right solution.

When is the PIM workshop useful?

Our workshop is just right if...

...you want to develop a new product data strategy or realign existing structures

...you are unable to provide centralized, up-to-date or complete product data

...you want to set up new digital channels (web store, marketplaces, etc.)

...you have not yet established a single source of truth for your product data

...you would like to utilize automation potential (e.g. for text, images, translations)

...an existing PIM system is not delivering the expected benefits

...you would like to open up new markets or channels - but the database is missing

...you want to replace manual maintenance processes with digital workflows

...you cannot reliably assess the quality and up-to-dateness of your published product data

Metallbuchstaben, die das Wort PIM ergeben

The modular process leads you step by step to a successful PIM project

Preparation:

  • Preliminary discussion to define objectives, stakeholder identification
  • Participating departments (e.g. product management, marketing, sales, IT, e-commerce)
  • Specifics of your sector (e.g. industry, retail, manufacturers with complex product ranges, many channels and/or marketplaces)
  • Collection and analysis of the current system, process and data landscape

Workshop 1: Status Quo & Pain Points

  • Analysis of the current product data processes
  • Stakeholder expectations
  • Identification of specific challenges

Workshop 2: Goal & strategy development

  • Development of a common target image for product data & CVC (Customer Value Chain)
  • Discussion of possible strategic directions
  • Consideration of relevant use cases and business objectives

Workshop 3: Tools, Systems & Best Practices

  • Presentation of typical PIM systems, tools and processes
  • Evaluation of best practices in relation to your requirements
  • Development of a shortlist of suitable PIM systems

Workshop 4: Future Process & Quick Wins

  • Development of a high-level process model
  • Identification of measures that can be implemented in the short term
  • Creation of concrete recommendations for action

Wrap-up and planning of next steps

  • Joint review of the workshop results
  • Feedback round with the participants
  • Derivation of concrete next steps for implementation and decision-making processes
  • Optional briefing for other stakeholders or management

Your key takeaways

  • Presentation of results incl. individual roadmap (ppt)
  • Documentation of pain points, ideas, quick wins & requirements (Miro & PDF)
  • Visualization of a future-proof high-level process (Miro & PDF)
  • System shortlist with suitable PIM solutions based on your use cases

Organizational information

  • Duration: 4 units of approx. 4 h each
  • Location: Online or face-to-face
  • Number of participants: up to 10
  • Date: by arrangement

Request a PIM workshop now