Success factors for PIM selection
Criteria and strategies for the optimal PIM system
The selection of PIM software is crucial for companies that want to manage their product data efficiently and implement a consistent omnichannel strategy. A PIM system achieves its maximum benefit when it not only provides data for all communication and sales channels, but also productively supports other relevant tasks. However, given the large number of providers and solutions, the decision can be challenging. Here you can find out what is important when choosing a PIM system and how forbeyond can support you.
The challenge: Which PIM system is right for you?
Deciding on a PIM system is very demanding, as not only a large number of technical, but also strategic, organizational and economic aspects have to be taken into account.
This way, typical stumbling blocks can be avoided:
Do not accept unclear requirements
Without a clear target image and a detailed list of requirements, there is a risk that a system will be selected that is either oversized or inadequate.
Understanding the complexity of the market
The large number of PIM providers makes selection difficult. Each system has a different focus and special features, from omnichannel functions to industry-specific integrations.
Speed up decision-making processes
Delays in implementation are often caused by complex coordination and a lack of prioritization. The early involvement of stakeholders and a precise business case accelerate the process.
Preventing a lack of user acceptance
Even the best solution will fail if it is not intuitive to use or is not accepted by employees. Change management and training are essential for the success of a project.
Consider all costs incurred
In addition to license and implementation costs, ongoing maintenance and servicing costs must also be realistically estimated. These include not only external costs, but also internal expenses (total cost of ownership).
Steps for selecting the right PIM system
A structured approach is crucial in order to clearly define requirements and make an informed decision.
The key steps for selecting a suitable PIM system are explained below:
1. as-is analysis & target definition
- Analyze current challenges: Where are the weaknesses in existing data management?
- Define goals: What improvements are to be achieved by the PIM system? For example, higher data quality, faster product launches, multi-channel capability or strategic growth targets.
- Involve stakeholders: Collaborate with relevant departments such as marketing, IT, sales and product management.
- Create a requirements profile: What requirements should the PIM solution fulfill in the areas of data storage, interfaces and workflows? What challenges arise from the business model (B2C, B2B)?
2. create a catalog of requirements (excerpt)
- Functional requirements: Master data maintenance, omnichannel capability, media and asset management, translation and localization options
- Compliance requirements: Data protection (e.g. GDPR), industry standards, service level agreements
- Technical requirements: Cloud vs. on-premises, scalability, integration capability (APIs, standard connectors)
- User-friendliness: Intuitive user interface, role-based rights management
- Cost factors: Acquisition and license costs as well as maintenance and operating costs.
3. provider research & system selection
- Gain an overview of the market: Which providers offer solutions that meet the defined requirements?
- Evaluation according to criteria: Functionality, technical requirements, costs and other relevant aspects.
4. PROOF OF CONCEPT & DECISION
- Test phase with real data: Which provider achieves the best results?
- Create a decision matrix: Weigh up the pros and cons of the tested solutions.
How forbeyond supports you in the PIM selection process
Selecting a PIM system is a complex undertaking - and this is precisely where forbeyond's strength lies. With our vendor-neutral approach and many years of experience, we guide companies through the entire selection process. With us at your side, you will not only succeed in choosing the right PIM software, but also in integrating it seamlessly into your existing infrastructure.
forbeyond understands the challenges facing companies in the digital age.
PIM in practice: optimal product data management for e-commerce and B2B
While speed and omnichannel capability are crucial in e-commerce, the focus in B2B is on precise technical data and structured business processes. Multilingualism also plays a key role in successfully serving international markets.
A PIM system supports a wide range of requirements
PIM in e-commerce: functions for success in digital commerce
In e-commerce, the focus is on speed, omnichannel capability and marketing orientation. Companies need to keep product data consistent and up-to-date across web stores, marketplaces, apps and print catalogs.
Omnichannel management
Product information is managed centrally and automatically synchronized across different channels.
Marketing-oriented content
A PIM system facilitates the creation and management of product descriptions, images and videos.
Dynamic data updating
Product data is updated in real time so that consistent and up-to-date information is always available.
Personalization & product recommendations
Target group-specific content enables an individualized customer approach and increases the conversion rate.
Flexibility & scalability
Even with extensive product catalogs, a powerful PIM system remains flexible and adaptable.
Standard compliance & data structuring
Technical standards such as ETIM or eCl@ss are adhered to, while product data is provided in a precise and structured manner.
PIM in the B2B sector: mastering complexity with ease
In the B2B sector, the focus is on the precision and structuring of technical product data, with manufacturers and suppliers often having to manage technical specifications, CAD drawings, certifications and other complex documentation.
Technical excellence
Compliance with technical standards is guaranteed, while product data is provided in a precise and structured manner.
Complex data models
B2B PIM systems must be able to map and manage detailed and often hierarchically organized product information.
Read more about data classification, the basis of the data model
Individual customization
Customer-specific requirements such as special product information, offers or price lists can be provided.
Versioning & tracking
Changes to product data can be documented and tracked to ensure quality and security standards.
System integration
Interfaces to ERP, CRM or CPQ systems enable smooth data exchange and integrate technical data with sales and planning processes.
