Product data management as a driver of success
Mastering digital markets - the role of product data
Structured and high-quality product data plays a key role in a company's success in the course of digitalization. It influences purchasing decisions, optimizes internal business processes and significantly increases the conversion rate. Studies show that an outstanding customer experience depends above all on comprehensive and precise product information. However, the path to excellent product data is often complex. This is exactly where forbeyond comes in - with strategic consulting, AI-supported services and the gateway IT platform to support companies in all phases of product data management (PDM).
What is product data?
Product data describes all the key features of a product, including technical details, prices, descriptions, images, videos and packaging or warranty information.
This information is not only essential for internal processes such as development and logistics, but also for external areas such as marketing, sales and the customer experience. Well-structured and high-quality product information creates the basis for smooth processes and a successful omnichannel strategy. It helps to avoid transmission errors, ensure consistency and shorten time-to-market. Effective product data management is therefore essential in order to exploit the full potential of this data.
The advantages of professional product data management
Higher data quality
Consistent and structured information improves the visibility and reliability of data.
Significant increase in efficiency
Automated workflows save time and minimize errors, making processes more efficient and reliable.
Simple scalability
A well-organized PDM system can be flexibly adapted to growing requirements.
Faster time to market
Optimized processes and smooth data availability enable products to be brought to the sales channels more quickly.
Significant cost savings
Fewer errors and less manual effort lead to improved workflows and a reduction in operating costs.
Optimized customer experience
High-quality, appealing and personalized product information improves the customer approach.
Better basis for decision-making
Structured and reliable data enables well-founded analyses and strategic decisions.
Secure compliance and standardization
Standardized data structures facilitate compliance with legal and industry-specific requirements.
The challenges of product data management
Many companies struggle with a flood of data from different sources, which must first be harmonized, processed and maintained. There is often a lack of clear responsibilities, uniform standards or the necessary infrastructure to manage the data effectively. In addition, manual activities and isolated systems make it difficult to use data economically, leaving potential untapped.
Our approach: Accurate on the basis of strategy & maturity
Product data management is a central building block for sustainable business success. Which steps and topics should be prioritized depends on your corporate strategy and the current maturity level of your data and process landscape. Our consulting projects start with a precise analysis of the status quo in order to derive the next necessary steps.
Where do you stand? The priorities vary depending on the initial situation
- BASIC: Establishment of basic structures, definition and integration of core processes
- ADVANCED: Optimization through automation and integration of systems
- CHAMPIONS: Focus on innovation, data-based decisions and sustainability.
Measures to optimize your data management
To ensure that product data creates lasting added value, a few steps are crucial
Developing standards
Uniform standards and their continuous development lead to improved data quality and reduced risks.
Digitization & automation
Digitization and automation, a minimization of manual processes, lead to high data quality and significant savings.
Consistent integration
Integration of existing systems, for example by linking ERP, PIM and eCommerce solutions, forms the basis for end-to-end automation.
Further development of your teams
Training and further development of the team to keep knowledge up to date. Assign roles and clear responsibilities.
Continuous further development
Regular review of the strategic direction to ensure that all PDM measures are in harmony with the company's objectives. Adjustment if necessary,
forbeyond
Your specialists for product data
With forbeyond, you can analyse the maturity level of your product data management and implement targeted optimization potential. Our expertise ranges from AI-supported data maintenance and PIM consulting to scalable cloud solutions. We create a future-proof system for you that is precisely tailored to your needs.
Let's get started together - for first-class product data and sustainable success